|  Happy
New Year!
A
Message from Terrie
Happy
New Year from Professional Services Marketing, Inc. We hope
you had a safe and relaxing holiday season!
Because
I only send one or two updates each year, I like to fill them
with helpful tips, checklists and other tools you can immediately
put to use. I know how busy you are in your life and career.
But I also know that marketing is something you can't just
do when you have the time. Rather, marketing is a collection
of practices, which when done on a daily basis and integrated
into the fabric of your professional life, will help you meet
your new business development goals.
These goals will likely
include securing more work from your existing clients, developing
exciting new client relationships, enhancing and building
your name recognition in the marketplace, and proactively
communicating timely, relevant information to your clients
and referral sources.
I'm
quite sure that most of the ideas in this update won't be
new to you. Simply let them serve as a reminder of best practices
as you market your professional services business in 2007.
In
this issue, you will find:
- Test
Your Marketing Know-How See
how your marketing practices compare to those of skilled
and accomplished marketers
take
our interactive, self-scoring test using a tool we developed
for use with our individual clients.
- The
Pros and Cons of Various Marketing Strategies
Use this helpful grid to evaluate the plethora of tactical
opportunities you have available to you to ensure you are
pursuing activities that directly relate back to your overall
growth objectives
Remember to make growing your practice a priority each and every day. Dont hesitate to contact me if PSM can lend a hand – we look forward to seeing you in 2007!
Terrie
Wheeler, MBC
President, Professional Services Marketing, Inc.
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