Professional Services Marketing offers tailored, one-on-one consulting services to lawyers and other billing professionals in the areas of: individual marketing assessment, development of a strategic individual marketing plan, and ongoing implementation of the plan. This process takes place over the course of a year and is supported by monthly meetings with an individual marketing coach. Professional Services Marketing has helped numerous professionals develop and implement personal marketing plans including:

• Conducted weekly conference calls with a CPA firm's partners to establish new business development goals and objectives, to measure progress against these goals and to strengthen each professional's skills and confidence levels in recruiting new clients.



• Served as the marketing coach to a senior associate at a national immigration law firm primarily focused on tapping into her corporate contacts.



• Served in a marketing coach capacity with the managing partner of a national immigration law firm with a primary goal of building a strong marketing culture at the firm.



• Provided marketing coaching services to five partners at a major Twin Cities' law firm resulting in significantly increasing revenue over a two-year period.



• Served as the marketing coach to an established practice area at a large Twin Cities law firm resulting in a more strategic and focused approach to growing the practice.



• Worked closely with individual attorneys of a mid-sized Minneapolis law firm to develop individual marketing strategies.



• Worked with a Minneapolis law firm partner practicing in the area of commercial banking on the development of a customized marketing plan. Recently received a call stating that he will bill $500,000 in 2004 as a result of our working together.



• Developed a proactive plan for a Minneapolis law firm partner to build his name recognition and awareness within a targeted industry attracting prospective clients. Today, this attorney has a significant practice representing trade association members.



• Worked for over two years with the founder of an accounting firm in Wayzata, MN, to develop and implement a marketing strategy around a highly industry-focused group of clients. This year, this client will bill over $1 million in revenue, and the owner has attributed his success to our marketing work.



• Worked with five partners at a 35-member accounting firm in Maplewood, MN, on the development of personal contact lists as well as individually focused relationship-building strategies which have already resulted in new business for the firm.



• Worked with the president of a business intelligence firm in Minneapolis on the development of his first ever strategic marketing plan, which is still in use today.



• Worked with the owner of a human resources consulting firm in Eagan, MN, to develop the business and marketing strategy required to launch her new business, which continues to thrive.



• Developed a strategic marketing plan for the president of a technology consulting and training firm in St. Paul, MN. Personal marketing coaching was combined with business planning strategy for the entire firm.



• Worked with a corporate partner of a 35-attorney Minneapolis law firm on the development of a strategic approach to market his services as an outsourced CFO, resulting in a $250,000 annual contract.



• Worked with the president of a start-up vacation services firm in North Oaks, MN, on the development and implementation of a marketing strategy to launch her new business on a national level.



• Worked with the partners of a virtual law firm to make the transition from a corporate legal practice into private practice. Developed individual marketing plans for partners as well as met with each partner on an ongoing basis, serving as their individual marketing coach.



• Worked with the president of a start-up business focused on international legal and business consulting. Met regularly with Client and provided ongoing marketing coaching services.



• Developed a marketing strategy used to launch a unique new business focused on product offerings for the vacation rental management industry. This work involved the creation of a strategic business plan, which led to logo design and creation of all marketing materials including brochures and a website.



• Worked with numerous partner-track professionals on the development of tailored marketing plans designed to attract new clients and build a profitable book of business.



• Provided individual marketing consulting services to various individuals in the firm in the development and implementation of customized individual marketing plans.



• Worked individually with the president of a financial services company to develop and implement a proactive marketing strategy designed to capitalize on the president's wide network of contacts and excellent reputation in the financial services industry.



• Assisted client on the next generation website for the business.

Professional Services Marketing has also worked with the following clients:

• Minneapolis law firm partner focused on building his commercial real estate practice



• Executive at a $3 billion home products business



• Waconia associate attorney to develop employment law practice business plan



• Managing partner of Minnesota law firm to attract more plaintiff's personal injury matters to the firm



• Corporate partner of Minnesota law firm to market to niche audience of precision manufacturers



• Partner in general practice law firm to focus practice on litigation and intellectual property



• Various attorneys who were downsized or outplaced from their current firms or companies