 experience
and clients |
| Experience By Practice
Area: Strategic
Planning:
Industry-Specific Marketing Plans |
- Worked with the Minnesota branches of a national bank to develop specialized marketing plans for a variety of industry groups. Identified opportunities to market to and grow relationships with local businesses in each industry and worked with bankers to implement industry-specific marketing strategies.
- Served as the outsourced marketing function for a Bloomington-based accounting and financial services firm. Developed overall firm strategy and industry-specific marketing plans to guide firm growth. Created second generation web-site, new graphic identity, and secured local press coverage for the firm and its principals.
- Assumed responsibility for outsourced marketing function for Maplewood-based CPA firm. Led strategic planning process and implementation of a wide range of marketing tactics, including trade association marketing and individual coaching of firm's partners in new business development.
- Identified those professional and trade associations that served the industries and clients of greatest interest to our client, a Maplewood-based CPA firm. Worked to establish relationships within these associations that would provide our client with opportunities to develop new business contacts and demonstrate their expertise.
- Led the process to identify the ideal marketing position for a Twin Cities-based technology consulting firm which would allow the firm to differentiate itself from competition and provide prospective clients with a clear understanding of the firm's strengths.
- Created the business and marketing strategy for a technical training firm focusing on electronic and classroom learning for information technology professionals. Work for this firm resulted in a revamped website and a targeted strategy to attract IT professionals to the course offerings being featured.
- Worked with the president of the company to develop and implement a strategic marketing plan for the $3 million per year object-oriented technology company.
- Developed a strategic plan for a new division of $30 million international data recovery company (to highlight expertise of Computer Evidence Services Group).
- Developed an overall strategic plan for a Minneapolis-based business and competitive intelligence firm $30 million Bloomington-based technology integration and consulting firm with additional offices in Atlanta and Chicago (Company named the second fastest growing company in Minnesota by CityBusiness, 1998).
- Created overall strategy for an upstart automated software testing company.
- Developed patient satisfaction strategies for a Bloomington-based ophthalmology practice.
- Created a growth plan for a New Brighton-based dental practice.
|
