Professional
Services Marketing has assisted numerous clients with the
development and implementation of first-time, and next-generation
web strategies. A team of Internet strategists, multi-media
graphic designers, web copywriters and Internet technical
developers deliver website development services for Professional
Services Marketing clients. In addition, we work closely
with our clients to develop and implement creative and cost-effective
web promotion and communications strategies targeting current
and prospective clients. Here are some of Professional
Services Marketing's results:
- Worked with a local accounting firm to develop a more professional-looking second generation website. The project included site design, site layout, content development, website optimization, and site promotion.
- Created a first generation website, including website design, layout, and content for a corporate citizenship consulting firm.
- Created and completely re-designed a second generation website for a high profile Twin Cities law firm specializing in Family Law. This website included a highly-secure client portal allowing for more focused client attention and immediate communication.
- Worked with a Wisconsin law firm to develop a strategic marketing plan and implement low-cost, high-end marketing strategies, including the redesign of their website and creations of additional pages and information.
- Wrote all content for the development of a media room on a national law firm's web page.
- Developed and distributed a monthly internal email communication to update attorneys and staff regarding the firm's latest marketing and media relations initiatives and successes of a national litigation firm.
- Developed promotional plans for national law firm's attorneys receiving local and national awards and honors.
- Worked with technology staff to ensure timely posting of new information regarding firm events, honors, and new attorneys of national litigation firm.
- Milestone
Growth Fund - Assisted this Twin Cities-based company
that helps fund ethnic minority-owned business in its aggressive
growth plans by overhaulding and enhancing its web presence.
- Interlachen
Travel - Travel agency in Edina - Developed the second
generation website. The process involved creating a website
development plan and working with
Support Unlimited to design and develop the site. In addition, new content
was provided for the site by Professional
Services Marketing. The new site incorporated interactive links to travel
partners, "Be your Own Travel Writer" feature where clients
can submit trip reports for posting on the website, biographies
on the agents, featured destinations and more.
- Albrightson
& Associates - Architectural design firm in
New Richmond, WI - Created the web plan and first-generation
website including the planning, graphic design, content
development, technical development and creation of a promotional
plan for the site.
- Henson
& Efron - Planned for and developed a second-generation
website for this 35-attorney law firm in Minneapolis including
graphic design, technical development, and management of
ongoing maintenance and enhancement. In addition,
implemented online registration feature for seminar series
driving additional traffic to the website and cost effectively
capturing contact information of prospective referral sources.
- The
General Counsel, Ltd. - Outsourced In-house Counsel
Law Firm - Developed a second generation website including
graphic design, content development and technical development.
- ATC
Enterprises, Inc. - IT Training Firm - Developed
a highly complex website with features including online
registration capabilities and seminar calendaring supported
by a web-driven database.
- First
Minnetonka City Banks - Community bank in Minnetonka
- Created a second- generation website including graphic
design, content development and site promotion.
- Created a first-generation website for an accounting and
business consulting firm in Minnetonka; assessed the opportunities,
planned the site map, developed content, created the graphic
identity and the site promotion - Mervin
Winston, Ltd.
- Developed and implemented the next generation website
for a law firm of sound general counsel.
- Worked with the founder of this start-up website to devise
the overall business strategy for the initiative. Activities
included devising the strategy to attract leaders in the
family law, mediation, financial, religious, psychology
and educational communities to serve as board members. Secondly,
to develop the overall strategy to attract 300-400 paid
site members. Finally, developed and implemented a broad-based
communications strategy to communicate the site's existence
to the general public. (www.divorcechoice.com).
- Organized a team of writers to create the strategy and
content for a website designed to serve over 800 employer
clients, ultimately reaching over 1.1 million employees
for a third party administrator of health care benefits
for self-funded employers. Additional areas of content included
the development of online marketing strategies targeting
medical providers and benefits brokers. (www.benesight.com).
- Law firm in Minneapolis and St. Paul (www.felhaber.com)
- Organizational development and training firm (www.total-potential.com)
- American Association of Functional Orthodontists (www.aafo.org)
- Employee Benefits Consulting Firm
- Minneapolis-based Virtual High Technology Consulting Firm (www.harbinger-partners.com)
- Business Intelligence Firm (www.heartlandinfo.com)
- International Business Consulting Firm (www.lisimba.com)
- Law firm in Minneapolis (www.mcmlaw.com)
- Financial Services Firm (www.stilesfinancial.com)
- West Group's Westlaw website (
www.westlaw.com)
- Human resources training and consulting firm
- Financial services firm (www.advanced-capital.com)
- Multi-office technology integration firm (www.tsg-usa.com)
- NFL football team (www.vikings.com)
- 80-member engineering and architectural firm
- 350-attorney Twin Cities law firm
- Bloomington-based accounting firm (www.foreman-cpa.com)
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