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experience and clients
Experience By Industry: Websites

Professional Services Marketing has assisted numerous clients with the development and implementation of first-time, and next-generation web strategies. A team of Internet strategists, multi-media graphic designers, web copywriters and Internet technical developers deliver website development services for Professional Services Marketing clients. In addition, we work closely with our clients to develop and implement creative and cost-effective web promotion and communications strategies targeting current and prospective clients. Here are some of Professional Services Marketing's results:

  • Worked with a local accounting firm to develop a more professional-looking second generation website. The project included site design, site layout, content development, website optimization, and site promotion.

  • Created a first generation website, including website design, layout, and content for a corporate citizenship consulting firm.

  • Created and completely re-designed a second generation website for a high profile Twin Cities law firm specializing in Family Law. This website included a highly-secure client portal allowing for more focused client attention and immediate communication.  

  • Worked with a Wisconsin law firm to develop a strategic marketing plan and implement low-cost, high-end marketing strategies, including the redesign of their website and creations of additional pages and information. 

  • Wrote all content for the development of a media room on a national law firm's web page.

  • Developed and distributed a monthly internal email communication to update attorneys and staff regarding the firm's latest marketing and media relations initiatives and successes of a national litigation firm. 

  • Developed promotional plans for national law firm's attorneys receiving local and national awards and honors.

  • Worked with technology staff to ensure timely posting of new information regarding firm events, honors, and new attorneys of national litigation firm.

  • Milestone Growth Fund - Assisted this Twin Cities-based company that helps fund ethnic minority-owned business in its aggressive growth plans by overhaulding and enhancing its web presence.


  • Interlachen Travel - Travel agency in Edina - Developed the second generation website. The process involved creating a website development plan and working with Support Unlimited to design and develop the site. In addition, new content was provided for the site by Professional Services Marketing. The new site incorporated interactive links to travel partners, "Be your Own Travel Writer" feature where clients can submit trip reports for posting on the website, biographies on the agents, featured destinations and more.


  • Albrightson & Associates - Architectural design firm in New Richmond, WI - Created the web plan and first-generation website including the planning, graphic design, content development, technical development and creation of a promotional plan for the site.


  • Henson & Efron - Planned for and developed a second-generation website for this 35-attorney law firm in Minneapolis including graphic design, technical development, and management of ongoing maintenance and enhancement. In addition, implemented online registration feature for seminar series driving additional traffic to the website and cost effectively capturing contact information of prospective referral sources.


  • The General Counsel, Ltd. - Outsourced In-house Counsel Law Firm - Developed a second generation website including graphic design, content development and technical development.


  • ATC Enterprises, Inc. - IT Training Firm - Developed a highly complex website with features including online registration capabilities and seminar calendaring supported by a web-driven database.


  • First Minnetonka City Banks - Community bank in Minnetonka - Created a second- generation website including graphic design, content development and site promotion.


  • Created a first-generation website for an accounting and business consulting firm in Minnetonka; assessed the opportunities, planned the site map, developed content, created the graphic identity and the site promotion - Mervin Winston, Ltd.


  • Developed and implemented the next generation website for a law firm of sound general counsel.


  • Worked with the founder of this start-up website to devise the overall business strategy for the initiative. Activities included devising the strategy to attract leaders in the family law, mediation, financial, religious, psychology and educational communities to serve as board members. Secondly, to develop the overall strategy to attract 300-400 paid site members. Finally, developed and implemented a broad-based communications strategy to communicate the site's existence to the general public. (www.divorcechoice.com).


  • Organized a team of writers to create the strategy and content for a website designed to serve over 800 employer clients, ultimately reaching over 1.1 million employees for a third party administrator of health care benefits for self-funded employers. Additional areas of content included the development of online marketing strategies targeting medical providers and benefits brokers. (www.benesight.com).


  • Law firm in Minneapolis and St. Paul (www.felhaber.com)


  • Organizational development and training firm (www.total-potential.com)


  • American Association of Functional Orthodontists (www.aafo.org)


  • Employee Benefits Consulting Firm


  • Minneapolis-based Virtual High Technology Consulting Firm (www.harbinger-partners.com)


  • Business Intelligence Firm (www.heartlandinfo.com)


  • International Business Consulting Firm (www.lisimba.com)


  • Law firm in Minneapolis (www.mcmlaw.com)


  • Financial Services Firm (www.stilesfinancial.com)


  • West Group's Westlaw website ( www.westlaw.com)


  • Human resources training and consulting firm


  • Financial services firm (www.advanced-capital.com)


  • Multi-office technology integration firm (www.tsg-usa.com)


  • NFL football team (www.vikings.com)


  • 80-member engineering and architectural firm


  • 350-attorney Twin Cities law firm


  • Bloomington-based accounting firm (www.foreman-cpa.com)

 

© 2008 Professional Services Marketing, Inc.