Individual Marketing Consulting Services for Professionals

Why Work with a Personal Marketing Coach?
Client survey results conducted with scores of services firms continue to reinforce the importance of individual marketing efforts and results. Referrals are made to individuals – not to firms. While it is important to have firm-wide, practice group, and industry marketing strategies, the reality is that clients still hire individuals, not the firms for which they work.

Generally, professional service providers enter practice with little or no formal training in marketing. Yet, in order to be competitive in the marketplace and to maximize one's revenue generation potential, it is imperative to learn the art of relationship building, turning contacts into clients and generating business not only for themselves, but for others in the firm.

Born to Market
Many professionals think marketing skills are innate; people are either born marketers or they're not. We at Professional Services Marketing know from our experience in coaching professionals over the past eighteen years this simply is not true. Marketing skills can be taught, practiced, refined, and perfected. However, an approach must be used that is tailored and customized to meet the unique needs of the individual professional.

Marketing Coaching for Professionals
Many large professional services firms have a marketing department. Small firms as well recognize the importance of marketing, delegating marketing functions to one or more individuals who may or may not possess marketing expertise. However, the marketing department is generally consumed with firm-wide and practice or industry group marketing initiatives (seminars, newsletters, advertising, PR, marketing materials, trade shows, website, database, special events, tickets, etc.) leaving little time to provide the level of strategic, support required by individual professionals. This is where Professional Services Marketing steps in.

Who is a Good Candidate for a Personal Marketing Coach?
We help professionals who:

• Know they need to "do more marketing" but don't know how
• Have been out of school for at least three to five years and have great marketing instincts
• Are climbing the ladder in their profession and need a little extra "push" to achieve their full marketing potential
• Recently joined the firm and need to integrate their practice into the firm
• Need to retool their practice because of economic, market or competitive shifts
• Genuinely have a desire to generate revenue and attract new business to the firm

The Benefits of Working with a Personal Marketing Coach
At Professional Services Marketing, we help professionals meet their revenue generation goals through the development of marketing skills and implementation of marketing strategies that are sustainable and efficient. Professional Services Marketing provides support and education during the initial stages of the coaching relationship, personalized advice and encouragement during each phase of the process, and access to an array of marketing tools and resources that are customized to meet individual needs.